Samsung Electronics, a giant being reorganized with AI, is improving its overall constitution > News

The news that Samsung Electronics' foundry division has begun developing chips for next-generation brain implants with Elon Musk's Neuralink is a powerful signal that will shake up the semiconductor industry. This cooperation, based on 4-nanometer microprocessing, goes beyond simple orders and suggests that Samsung's foundry technology is regaining the trust of global big tech. It can be said to be the result of a combination of Neuralink's strategic choice to diversify its supply chain, which had been concentrated on Taiwan's TSMC, and Samsung's technological confidence with its one-stop turnkey production capabilities. In particular, the reason why Musk publicly supported Samsung's technology was largely due to Samsung's stable mass production ability, which was proven in the Tesla self-driving chip production process, and this will be a strong momentum that will lead to additional orders from other AI companies such as NVIDIA and Anthropic in the future.

Samsung's AX (artificial intelligence conversion) has already surpassed the critical point in both manufacturing sites and development processes. The 517 high-performance computing (HPC) servers recently built in-house at the Sangam Data Center are operating as a core engine that makes Samsung's Digital Twin strategy a reality. This method, which involves going through tens of thousands of simulations in a virtual space before actually manufacturing a product, has dramatically shortened the development speed, including completing TV drop verification in just two days, which previously took 15 days. This is considered a revolutionary change in the manufacturing industry in that it goes beyond simply improving efficiency by reducing time, and maximizes product quality by blocking thousands of variables in advance that could not be attempted due to physical limitations. Chairman Lee Jae-yong's vision to transform the entire factory into an AI autonomous factory by 2030 is now being implemented not as a slogan but as actual data and systems.

Samsung's actions are not limited to technological innovation, but also extend to corporate social responsibility and ecosystem expansion. The AI ​​Hackathon, jointly held with Kakao, is meaningful in that it goes beyond training talent and presents a new model of public-private cooperation. Implementing government-promoted AI livelihood projects directly in the field and helping future developers gain practical experience in solving social challenges is the most reliable investment to secure Samsung's future competitiveness. At the same time, strengthening external startups and open innovation through the recruitment of the 9th class of 'C Lab Outside' shows Samsung's strong will to eliminate the internal closedness and move toward a flexible innovation organization. This open ecosystem strategy will be a key element in doubling Samsung's flexible response capabilities in a rapidly changing industrial environment.

Meanwhile, Chairman Lee Jae-yong's visit to the Vatican and Samsung Art Store's unveiling of the Art Basel collection demonstrate the depth of the brand philosophy pursued by Samsung. Continuous exchange with the Holy See goes beyond a simple religious relationship, and means that Samsung is establishing its status as a trusted cultural partner in the global society. Additionally, the Art TV platform, which is a combination of art and technology, provides new experience value to consumers by sublimating high-definition display technology into everyday art. The recent normalization of semiconductor construction sites in the metropolitan area with the conclusion of negotiations on ready-mix concrete transportation costs is also a good example of Samsung's continued efforts to manage social conflicts and maintain a sustainable production system despite the complex interests encountered while operating large-scale infrastructure.