여름 휴가철의 서막, 항공업계의 치열한 생존 전략과 가치 경영 > K-wave Trends

Air Premia launched a ‘Summer Black Friday’ promotion from June 8 to 21, targeting the peak summer season. This event includes five American routes (LA, New York, San Francisco, Honolulu, Washington D.C.) and four Asian routes (Da Nang, Hong Kong, Narita, Bangkok) starting from Incheon, providing attractive options for long-distance travelers. What is especially notable is that the discount includes not only economy class but also wide premium class, which boasts wide seat spacing. We are encouraging continued interest from consumers through a strategy of releasing additional special price airline tickets every weekday at 10 a.m. during the promotion period, and we have also established a safety device that allows you to make reservations at a discount of up to 25% of the fare by applying the separate discount code ‘SUMBLK25’ even if the special price seats are sold out early.

What airlines emphasize as much as price competitiveness is ‘corporate social responsibility’ and ‘quality of service.’ Recently, Air Premia has become a model in the industry by conducting outing volunteer activities for local seniors as part of the training course for new cabin crew. Flight attendant trainees went beyond simply learning job skills and had time to learn on-site the essence of service, which is empathy and consideration. These activities are expected to serve as a great foundation for establishing attitudes toward future passengers. The warm smiles and sense of responsibility that flight attendants who communicate closest to customers learn through service will lead to differentiated competitiveness that increases the intangible value of in-flight service.

The airline industry's movements ahead of the summer vacation season are not limited to Air Premia. Jeju Air is taking a strategy to actively absorb demand for short-distance travel by increasing routes to Japan. In particular, Japan's international tourist passenger tax is scheduled to increase three times from July, so securing airline tickets in advance in June is emerging as a smart way to reduce travel costs. In addition, Jeju Air significantly improved the accuracy of safety management and work efficiency by introducing ‘JRAG’, a hazardous materials guidance program using artificial intelligence technology. This part shows the company's determination to reduce on-site workers' judgment errors and ensure passenger safety as a top priority through technology.

Major airlines, such as Korean Air and T'way Air, are also refining their services to maximize customer convenience. Korean Air has significantly expanded its in-flight meal pre-order service for first class passengers on long-distance routes, strengthening high-quality service that reflects individual tastes. Meanwhile, T'way Air sought to secure market share by offering massive discounts on 54 routes through an international promotion in June. In particular, by strengthening benefits for loyal customers, such as giving priority advance tickets to membership members and providing exclusive discount codes, we are demonstrating powerful marketing to attract travelers during peak season to our platform.

Competition in the airline industry is also leading to market expansion through route diversification and collaboration. Jin Air operates routes from Incheon and Busan to Miyakojima and is receiving positive response from individual travelers, and is improving the quality of travel through promotions in partnership with local resorts. In addition, Paratha Airlines joined hands with Hana Tour and Chambit Group to develop MICE and leisure products linked to Vietnam's tourism resources. This clearly shows the changing trend in the industry, which seeks to go beyond the role of an airline that simply sells airline tickets and become a comprehensive tourism operator that designs the entire travel process. These efforts by each company are resulting in providing travelers with a wider range of choices and abundant benefits.