배우 소이현의 이중 행보: 안방극장의 트러블 메이커와 문화유산의 전령사 사이 > K-wave Trends

Cha Se-ri, played by So Yi-hyun in the KBS2 weekend drama ‘I Prescribe Love’, is truly a powder keg of the small screen. In the play, Cha Se-ri uses even the solemn and important event of a meeting as an outlet to vent her emotions and constantly clashes with the characters around her. In particular, the confrontation with Gong Ju-ah, played by Jin Se-yeon, goes beyond a simple conflict and projects a psychological state so extreme that it can be dismissed as suspiciousness and paranoia. Even in her relationship with Yoo Ho-jeong, her appearance as an embodiment of jealousy, trapped in the shadow of the past of her husband's first love, brings both dramatic fun and a strong sense of fatigue to many viewers. The character's unexpected behavior is the core driving force behind the drama's conflict structure, but at the same time, it has a destructive aspect that leaves indelible scars on family members such as Park Ki-woong.

If Cha Se-ri in the drama is a ‘trouble maker’ who destroys the peace of the family, So Yi-hyeon in real life plays the role of a dignified cultural ambassador who protects Korean traditions. She joined hands with Professor Seo Gyeong-deok of Sungshin Women's University and donated her voice talent by narrating the multilingual video ‘Traditional Hanji, Our Cultural Heritage that Will Brighten the World’ produced by the Jeonju Cultural Foundation. This video does not stop at simply explaining the production process of Hanji, but also illuminates the national community spirit and sustainable values ​​contained within it, and persuasively conveys the justification for listing it as a UNESCO Intangible Cultural Heritage of Humanity. He is making smart moves to replace his recognition as an actor with public interest purposes, such as emphasizing international competitiveness by mentioning the case of Hanji being used at the Louvre Museum's cultural property restoration site.

The gap between the two areas is very interesting. In the drama, she is portrayed as a character who meddles in other people's lives and goes on an emotional rampage, but in reality, she is transformed into a calm messenger who informs the world about the breathability and preservation of Hanji and the value of its local hometown, Jeonju. This sense of heterogeneity paradoxically proves the acting range of actress So Yi-hyun. The lack and anxiety of the characters in the drama provide dramatic catharsis to viewers, and public interest actions in real life serve as a kind of ‘image balance’ that gives the public confidence. While watching the drama, the public becomes angry at her character, but at the same time, they experience a double emotional consumption by reaffirming the actress's natural charm through the calm voice heard in the video.

The narrative of the drama ‘I Prescribe Love’ goes beyond a simple family drama and takes on the aspect of a psychological drama that explores the trauma and secrets of each character. Cha Se-ri, played by So Yi-hyun, expresses the past wounds of being compared to her first love during the counseling process, and it clearly shows how this leads to a distorted relationship in the present. Conflicts with children like Park Ki-woong are a tragic example of how the burden of the past carried by parents is passed on to the next generation. The intense fights with Joo Jin-mo and other characters around him make viewers infer the dynamics between the characters, and serve as a major device that makes the narrative of the play more solid.

Meanwhile, the Hanji promotion project with Professor Seo Kyeong-deok is very important from the perspective of ‘cultural soft power’. This video, which connects the regional specificity of Jeonju with global universality, deserves to be considered an exemplary example of using the influence of actors to increase national brand value. In particular, the strategy of going beyond simple promotion and spreading it to the global Korean and international student communities through YouTube and SNS is a clever cultural diplomacy suitable for the digital age. Through the power of her voice, So Yi-hyeon is successfully impressing on netizens around the world that traditional culture is not a stuffed legacy of the past, but a ‘living value’ that can be combined with modern restoration technology.