쉼표가 필요한 당신에게, 머무름의 미학을 실현하는 도시 ‘밀양’의 여름 전략 > K-wave Trends

Miryang's summer strategy begins by reinterpreting the region's natural resources as a "space for healing." The mysterious Eoreumgol Valley, which emits cold air even in the height of summer, is Miryang's unique summer content—an optimal summer retreat where one can physically experience the coolness provided by nature. Added to this are the magnificent mountain ranges of the Yeongnam Alps, the Gumang Valley, and the clear waters of Hobakso, providing city-dwellers with the dual healing elements of forest walks and valley water play. This natural environment functions not just as scenery to be viewed, but as a site of healing where travelers can release tension and care for themselves while they stay.

When the sun sets, Miryang's charm shifts to a completely different color, becoming the core of nighttime tourism centered around the Miryang River and Yeongnamnu Pavilion. The tranquil night view along the river and the pavilion cools the heat of the day, offering travelers a time of deep rest accompanied by a cool river breeze. The area along the Miryang River is perfectly suited for quiet strolls, naturally encouraging travelers to slow down, enjoy the evening atmosphere, and extend their stay. By organically combining active daytime nature experiences with static nighttime walks, Miryang presents a compelling space where visitors can spend an entire day fully immersed in the city.

The core of the city's stay-type tourism policy lies in practical support that helps travelers put down deep roots in the region. In particular, the "One Month in Miryang, Live in Miryang" project is an excellent strategy that goes beyond sightseeing, allowing visitors to deeply experience local food, culture, and daily life, thereby turning them into ambassadors for the city. Furthermore, regional rail travel and city tour programs solve accessibility issues for outsiders, while economic benefits like digital tourist resident cards and half-price travel act as catalysts for actual consumption. These policies go beyond simple administrative support, building a new ecosystem where travelers and the local community coexist and breathe together.

Miryang's efforts to expand tourism infrastructure are not limited to natural tourist sites but extend to the improvement of everyday urban spaces. The recently completed Sammun-dong No. 2 Children's Park is a prime example, where 1.2 billion won was invested to transform a dilapidated urban space into a "Plaza of Meeting" for both residents and visitors. The outdoor stage built in this space functions as a cultural hub for small performances and local events, while serving as an open space for communication and rest for citizens. This demonstrates a mature urban management philosophy: that improving the quality of life for residents is directly linked to tourism competitiveness.

Meanwhile, Miryang's aggressive tourism administration is expected to gain further momentum based on stable organizational management and professional expertise. The move by the Miryang City Facilities Management Corporation to publicly recruit an executive director to strengthen its professional management system reflects the city's determination to increase operational efficiency and provide systematic customer service. The fact that the number of tourists visiting Miryang has consistently exceeded 15 million over the past few years proves that these systematic strategies are receiving a positive market response. The city plans to further solidify its position as a "healing stay-type tourism city" where people want to stay all year round by strengthening wellness content and building a public-private cooperation ecosystem.