숲에서 울려 퍼진 경영의 미학: 현대차그룹이 써 내려가는 상생과 성장의 기록 > K-wave Trends

The '2026 Gyechon Classical Festival' was successfully held for three days starting on the 5th in the Gyechon village area of Pyeongchang-gun under the theme of 'The Tune.' The festival, which attracted over 16,000 visitors, is evaluated as having provided an experience where nature and art permeate daily life, going beyond a mere venue for listening to music. The entire student body of Gyechon Elementary and Middle Schools opened the festival, and scholarship recipients from the foundation showcased world-class skills, completing a narrative of growth. In particular, the surprise appearance of cellist Han Jae-min, who joined a professional orchestra for a collaborative performance, gifted the audience with unforgettable emotions and a unique spectacle, elevating the prestige of the festival.

Behind the success of this festival lies the systematic support philosophy known as the 'Art Village Project,' which the Hyundai Motor Chung Mong-Koo Foundation has been consistently promoting for the past 11 years. The orchestra, founded in 2009 to save Gyechon Elementary School from closure, has now become a core content piece symbolizing the region's identity. The foundation did not stop at mere financial support; it organically connected educational sites with festival stages, creating an ecosystem where local residents could grow from beneficiaries of culture and arts into active participants. These efforts have ultimately induced the influx of younger generations into a rural village facing population decline and presented a successful model for regional regeneration through culture and arts.

From a macroscopic management perspective, Hyundai Motor Group's moves are highly multi-dimensional. Recently, experts have been attempting to shed light on Hyundai's rapid global growth from a management history perspective, which is also a process of proving how the grand vision of 'World's Top 5' presented by Honorary Chairman Chung Mong-Koo after taking office became a reality. The leadership of Honorary Chairman Chung, who laid the foundation for quality management, combined with the management strategy of Chairman Euisun Chung, who blossomed this by integrating it with cutting-edge technologies such as robots and future mobility, has secured Hyundai Motor Group's overwhelming status in the global market. Given the nature of Korean corporate history, which often lacks records, the effort to archive the testimonies of these key management figures is expected to become an important asset for understanding Hyundai's development history in a multi-dimensional way.

However, as the company's growth accelerates, market interest in the governance structure and succession issues of the owner family is also intensifying. Recently, as the stock prices of key Hyundai Motor Group affiliates have surged due to expectations for future growth engines such as the robot business, the value of shares held by the owner family has also risen significantly compared to the beginning of the year. While this is a positive signal in terms of asset expansion, it also acts as a factor that increases the financial burden required in the process of resolving circular shareholding links and reorganizing the governance structure in the future. Business experts are closely watching how these fluctuations in asset value will act as a variable in securing the group's future control and succession strategy, beyond simple numerical growth.

Returning to the festival site, the Gyechon Classical Festival clearly shows how a corporation's capital and technological achievements can be returned as social value. The eco-friendly 'paperless' operation and the 'take your trash home' culture, combined with the mature consciousness of the citizens who participated in the festival, presented an example of a sustainable festival. New programs like 'Classical Unboxing' provided a venue for direct communication between the audience and artists, contributing to the popularization of classical music. Ultimately, Hyundai Motor Group's social contribution is differentiated in that it is not fragmented donations, but a long-term investment that breathes with the local community and supports the artistic growth of the next generation.