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The emergence of the GTX-A line is fundamentally reshaping KINTEX's business ecosystem. "SIMTOS 2026," one of the world's top three machine tool exhibitions held last April, was a decisive case proving this change. Visitors who previously relied on private cars to reach KINTEX are now visiting the venue much faster and more comfortably via the GTX-A; in fact, while car usage dropped noticeably during the event, public transport usage surged by nearly 30%. This signifies more than just a change in transportation; it means KINTEX has leaped into a true "urban exhibition platform." The construction of the third exhibition hall and the attraction of the global hotel brand "Novotel Ambassador KINTEX" are part of this hardware expansion, and upon completion in 2028, KINTEX is expected to further solidify its position as Asia's leading MICE hub.

KINTEX's influence is not limited to Korea but is reaching out boldly into the Southeast Asian market. The recent "K-Med Expo Vietnam 2026" held in Ho Chi Minh City demonstrated a successful model for global exhibitions planned by KINTEX. Moving away from simple booth-based displays, the event featured meticulous strategies, such as inviting key decision-makers from the local healthcare sector and organizing professional seminars co-hosted by the Ministry of Food and Drug Safety and the Vietnamese medical device authority. As a result, it achieved overwhelming success with 94 billion KRW in export consultations and 50.7 billion KRW in contract negotiations, providing tangible opportunities for our SMEs to pioneer global sales channels. This achievement proves that KINTEX is more than just an exhibition operator; it is a powerful business facilitator helping companies expand overseas.

In the agri-food sector, KINTEX is also serving as a bridge leading global trends. The "2026 Rice Processed Food Industry Fair (Rice Show)," opening on the 9th, is the only B2B exhibition in Korea dedicated to processed rice products, contributing to the elevated status of K-Food. In particular, it is focusing on global food consumption trends such as gluten-free and plant-based foods, and enhancing the prestige of the event by introducing a Prime Minister's Award, thereby attracting the attention of domestic and international buyers. By being held in conjunction with the Seoul Food & Hotel exhibition, it maximizes synergy and employs a multi-dimensional platform strategy suitable for the digital transformation era, such as supporting continuous business consultations even after the event through an online exhibition hall.

The domestic defense exhibition market, once marred by conflict, has also embarked on a path of dramatic integration centered around KINTEX. The ground forces defense exhibition, which caused significant confusion in the industry when it was split into KADEX and DX KOREA in 2024, has reached a final agreement to be held as a unified event this September at KINTEX under the name "KADEX with DX KOREA 2026." This is the result of mediation by the Ministry of National Defense and the broad-minded decision-making of both organizing committees. Now, defense companies can move away from wasteful competition and focus their capabilities on promoting the excellence of the Korean defense industry to the world. KINTEX's state-of-the-art infrastructure and logistics convenience will provide the optimal environment for the national defense exhibition to build a global network and act as a catalyst for export expansion.

In cultural content fields like the gaming industry, KINTEX has established itself as an irreplaceable space. The case of Nexon's "MapleStory" showcase moving from a stadium in Seoul to KINTEX well illustrates the absolute spatial advantage KINTEX holds for events requiring large-scale audience accommodation and high-level production. From popular cultural events to national strategic industries like defense, and export-oriented professional exhibitions, the scope covered by KINTEX is limitless. This proves that KINTEX is more than just a physical exhibition hall; it acts as a core "connecting link" that bridges Korea's technological prowess and cultural influence with the global market.